HISTORY OF DICKIES
Through its dedication to innovation and continual
customer contact, Williamson-Dickie has transformed itself from a small
bib overall company to the largest workwear manufacturer in the world.
Sold in every state in the U.S., Dickies now offers a broad spectrum
of work garments ranging from work pants and work shirts to denim jeans
and women's workwear. Since its beginnings in 1922, every piece of
Dickies workwear has stood for the quality, toughness, and pride
that embodies the spirit of the American worker.
C.N. Williamson and E.E. "Colonel" Dickie
began their business careers in the "vehicle and harness"
business in Bryan, Texas. In 1918, they made what turned out to be a
momentous decision when they and a few friends established the U.S.
Overall Company. Then, in 1922, C. Don Williamson joined with his father
and cousin to buy 100% of the overall company on a one-third-each basis
and renamed it Williamson-Dickie Manufacturing Company.
From its early years, Williamson-Dickie enjoyed steady
growth, slowed only by the Great Depression, and during World War II,
the company was sequestered to produce millions of uniforms for the
nation's armed forces. In converting to civilian production after the
war, C. Don Williamson began a strategy of geographical expansion and
established new production facilities, warehouses, and sales territories
throughout the United States. In the late 1950's, Williamson-Dickie
became an international company by expanding into the European market
and the Middle Eastern market - where Texas oilmen introduced Dickies
to Middle Eastern oil fields.
While Williamson-Dickie began as a bib overall company,
today it has grown to be the number one manufacturer of work apparel
worldwide. By continually expanding and updating its selection, Williamson-Dickie
now offers garments ranging from its staple work pants and work shirts
to items such as women's
workwear, chore coats, and denim jeans. Dickies
workwear is currently sold in all 50 states and throughout the world
in countries such as South Africa, Australia, Russia, Chile, Japan,
Iceland, Canada, Europe and Mexico.
NOSTALGIA
1950s
This ad from the late 1950's illustrates Dickies continuing emphasis
on quality for the consumer. Now, as then, Dickies is renowned for the
quality of the garments we produce, and also for our styles, our price,
and our guarantee that you as our consumer will be satisfied
1960s
Dickies ads have not always been product driven. This ad from the 1960's
pushes "the main man on campus" idea. A person who wears Dickies
knows and understands that they want quality assurance as well as the
best price for the clothes they wear.
1980s
Dickies doesn't just produce work clothes. This ad from the 1980's illustrates
our product line for the casual clothes wearer. We don't produce our
Harbor One line anymore, but we do have a wide selection of Denim, Women's
Wear and Kid's Wear for you to choose from.
1990s
Many ads in the 1990's have been focused on the career a person in the
workforce may have. And how Dickies continues to make sure that whatever
their job may be, if they are wearing Dickies they are wearing more
than 75 years of quality, durability, and comfort.
ROBERT GALLERY
Big-time Dickies fan Robert Gallery has a new shirt
to wear - an Oakland Raiders jersey! The former Iowa Hawkeye was snapped
up #2 overall in the NFL draft on April 24.
Over the last month, Gallery has gone from big man
on campus to king of the world - and he has been photographed repeatedly
in his favorite Dickies 1575 shirts - including on the cover of USA
Today Sports on Tuesday, April 20. He has written in his ESPN.com diary
that Dickies are the greatest for a man of his 6-foot 7-inch, 240 pound
frame. Click here to read more on Robert Gallery on ESPN RADIO LINK
SEVENTEEN
Spring is here! And according to Seventeen its colors are showing brighter
than ever this year. Dickies
Girl Traditional Workpants.
MR
MR took a tour around America in this April feature. Here Dickies
13" Cell Phone Pocket Work Shorts find themselves snowboarding
in Jacksonhole, Wyoming.
ROBERT GALLERY (at Combine and in Dickies)
Former Iowa defensive tackle, last year's Outland Trophy winner and
top draft pick, Robert Gallery is chronicling his pre-draft experience
in a special feature for ESPN. He also happens to be a born and bred
Dickies fan. Click here
to read more about Robert Gallery.
GRAMMY WINNERS WORKIN' IT IN DICKIES!
Kudos to winning artists at the February 8 Grammy Awards who wear Dickies
to strut their stuff in videos, photo shoots and performances!
Album of the Year winner OutKast (Speakerboxxx/The
Love Below) member Andre 3000 is featured on the cover of XXL Magazine
in a Dickies
classic shortsleeve coverall.
Male Pop Vocal Performance winner Justin Timberlake
wore Dickies
874 pants for his 2003 European tour, his NBC Special "Down
Home in Memphis" and even in his (now infamous) Super Bowl performance
in Houston.
And Jay-Z, whose performance with Beyonce Knowles in
"Crazy in Love" took top honors for Rap/sung collaboration,
sports a black Dickies
work shirt in the video for the winning song. "Crazy in Love"
also took Female R&B Vocal Performance for Ms. Knowles and Best
R&B Song.
GRAND OLE OPRY
The spirit of the American worker is best personified where else, but
in the American worker. Every year Dickies
nominates one man or woman as American Worker of the Year. Here, 2004
Jerry Nix accepts his custom Dickies
jacket, watch and, oh, 2004 Dodge truck at the Grand Ole Opry in
Nashville, Tennessee
DICKIES CELL PHONE PANTS - NASCAR
What are NASCAR industry insiders sporting this season? Every one from
championship crews to team owners can be seen in Dickies
Cell Phone Pocket Pants. Infield isn't the only place you'll catch
the Dickies logo. Look for Chad Chaffin in the Craftsman Truck Series
#18 Dickies
Dod
GQ
The March issue of GQ tells readers how to keep a current wardrobe and
still keep the bills current. Dickies tops the list with our Short
Sleeve Coveralls in navy and Painters
pants in whit
LATINA
Latina dubs the hottest look this season as "urban Latino"
and says Dickies
low-slung pants are the way to get it. Check out March's issue of
Latina Magazine to read more about the urban Latino styl
STUFF MAGAZINE
Modeling can be hard work. That's why these guys can be seen in Stuff
magazine's November 2003 issue in Dickies
EZ-On, EZ-Off
coveralls in nav
PROGESSIVE FARMER
Progressive Farmer's "Idea House" in the January issue finds
room on the farm in DickiesChore
Coats and other outerwear.
CONTACT DICKIES
Williamson-Dickie Manufacturing Company
509 West Vickery Blvd.
Fort Worth, Texas 76104
1-800-336-7201
